How to prepare for a Conference

07 Oct How to prepare for a Conference

Leaving the office for a meeting can be daunting and time consuming, let alone a conference where you are required to travel. As an entrepreneur it is critical that you not only invest money for continued learning to strengthen your knowledge of your field, but also your time. Strategically preparing for a conference will ensure that you maximize your return on investment (ROI) and come back to work with a renewed sense of knowledge and self.

Below are a few tips to help you prepare before travelling for a conference.

  • Review the agenda and do your homework. – If the company or organization that is hosting the conference ask you to complete a survey or ponder on questions, make sure you take the time to complete it. Submitting information requested may assist the organizers with tailoring the content of the session and will give them insight to who their audience is. Review the agenda, take notes and write down what you want to learn and questions you will like to ask. When you arrive to the registration table the day of the event you should already have a game plan for what you want to get out of the event.
  • Review the list of attendees. – You should network with the roster of attendees and form relationships based off your interests and services you may be able to offer to another business. Do you have an elevator pitch crafted about your business and yourself? Do you have enough business cards? Is your website up? Is your social media on brand to optimize your ability to make connections? It is easy to give a business card yet crucial to manage what people see when they Google you. Forming relationships with other like-minded individuals allows you to not only build your brand but also your network. Remember that your network is your net worth.
  • Turn your out of office notification on. – It is your responsibility to communicate to your team members and clients that you will be away for a few days and to turn your out of office notification on prior to leaving the office. Set a plan in place so that business can run efficiently in your absence. In the event that you plan to still complete client work after the conference ends in the evening, specify in your out of office notification that you will reply to e-mails at a specific time. Communication is key.
  • Prep the day before. – Make sure you pack the appropriate attire, your charged laptop and devices with chargers and most importantly, your business cards. Check the weather and ensure that if you are travelling to a different time zone that you change your clocks and out of office reminders to correlate with your current time zone.

Preparing for a conference will not only maximize your ROI, but it will also save you lots of time and energy. Do you feel prepared for your upcoming conference? Take a moment and share with us conferences you are planning to attend and why you chose to attend! We’d love to hear from you.

Click the link for details about the Digital Commerce Summit:

Quote: “For me, conferences are like little mental vacations: a chance to go visit an interesting place for a couple of days, and come back rested and refreshed with new ideas and perspectives.” Erin McKean


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