Management Archives

09 May Back to the Basics: Understanding the Mechanics of Lead Generation

Posted at 13:14h in Brand, Business, Lead, Lead generation, Management, Marketing, strategy by Ratika 0 Comments

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Whether you are new to marketing or decades into your career, understanding lead generation is an ever-changing topic and necessary asset in your marketing playbook. Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? How about growing...

14 Dec Your Brand’s position at the dinner table

Posted at 16:53h in Brand, Business, Entrepreneurship, Management, Marketing, strategy by Ratika 961 Comments

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It is Christmas, Hanukkah, Kwanzaa, or New Year’s Day and your family has traveled all over the U.S. and even from other countries to spend quality time at home. The table is set and the turkey that has cooked overnight has just come out of...

07 Oct How to prepare for a Conference

Posted at 10:31h in Brand, Business, Conference, Economics, Entrepreneurship, Management, Marketing, Personal Brand, strategy, Summit by Ratika 30 Comments

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Leaving the office for a meeting can be daunting and time consuming, let alone a conference where you are required to travel. As an entrepreneur it is critical that you not only invest money for continued learning to strengthen your knowledge of your field, but...

21 Aug Thoughts on Coke’s ‘Apology’

Posted at 22:35h in Business, Management, Marketing by Ratika 1,128 Comments

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http://www.marketwatch.com/story/coca-cola-chief-executives-op-ed-provides-lessons-in-corporate-apologies-2015-08-20 This is why companies need more Gen Yers and Millenials in the boardroom...