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Customer Profile Development
Do you know who your ideal customers are? We can help you learn more about all of your customers and focus your efforts on the most valuable customers.
Benefits of Customer Profile Development
It's important to establish buyer personas for your business to help segment your audience and create stronger marketing campaigns. Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one or two personas, or as many as 10 or 20.
Interested and want to learn more? Need a more customized customer profile development program?
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White Rose Customer Profile Development Packages
Price: $1,000 for development of 3 customer profiles.
Price is inclusive of desk research and basic primary research. Should the profile development require a more robust research program client a custom package will be developed after project is properly scoped.
Having distinct, well-researched profiles of our customers helps our entire team better connect with our users. From our events to web copy, having a better understanding of the women we want to reach, their similarities and differences provides a sense of clarity and focus for our team and company resources.
-Dunni M, Project Management at Madali